ALTERNATIVE ASSESSMENT Answer all the questions. QUESTION 1 \"Services are deeds, processes and performances that are essentially not a physical product, is generally consumed at the time it is produced and provides added value in forms that are intangible\" - Philip Kotler Based on the statement above, relate any THREE (3) types of marketing mix and TWO (2) types of service marketing mix. You are required to support your answer with relevant examples. (Total: 25 marks) QUESTION 2 \"Customer service is anything that businesses do for the customer that enhances the customer experience. It enables the business owners to know the customers and strive to provide them with excellent customer service. \" Peter Drucker Critically evaluate the needs of the customers. Cite on relevant business examples to support your answer. (Total: 25 marks)