Alternative Distribution for Prestin Protein, Incorporated $($PPI$)$

To respond to the changing business environment, Prestin Protein, Incorporated $($PPI$)$ has determined that a new approach to marketing its products is necessary. To determine whether an alternative distribution concept should be initiated, PPI must analyze the information gathered and project the potential sales and profits.

Read the Alternative Distribution for Prestin Protein, Incorporated $($PPI$)$ case and answer the following questions.