Alternative Trip Assignment for Business to Business Presentations Objective: to research/study a business, event, or celebration focusing on : customer service, branding and the approach to market. Report: Typed, left hand margins no indentations, single space. Double space between paragraphs, headings acceptable, include a title page, introduction and background of the event and a in depth conclusion that reflects upon the quality and the success of the marketing/sales strategies used as well as your personal conclusions. Include Title, Name and Date on the title page. Presentation: Power Point. Your research/study can include but not limited to festivals (Toronto Jazz festival, TIF etc.), fairs (CNE), amusement parks (Six Flags, Wonder Land), Major sports events how they market (Super Bowl), Major political events and Celebrations. The following questions are to guide you through the investigative process and to provide a rubric for the assignment. 1 What special/unique approach to customer service have you found? Provide a minimum of 3 detailed examples. (3 pts) 2 How is the physical environment used as part of customer service strategy? Provide 3 examples. (3 pts) 3 Give 3 examples of how this organization builds sales and loyalty? ( 3 pts) 4 How is technology used to market, sell and build loyalty ? Provide 4 examples. (4 pts) 5 What inspired the creation of this organization? (Provide 3 reasons). Why the location? ( 3 ) pts.) 6 Comment on the organizational skills required to provide a seamless "event" for the customer. Give 3 examples where you see it work. ( 3 pts.)