Alternatives case study : a hub in London for personal development

1 How effectively does Alternatives use social media activity on Facebook and Twitter to support its direct marketing activities? Suggest alternatives. 2 Is the fact that Alternatives only accepts inserts to its whole mailing list restrictive? Suggest segmentation alternatives. 3 Do you feel that differential pricing that is adopted by Alternatives restricts or enhances its marketing efforts? Justify your answer and suggest alternatives.