Although Adam ultimately wants this promotional campaign to spark sales of TekTints, you know that the most effective promotional campaign must have clear promotional objectives.

According to the market research Adam's company has conducted, the target market already owns multiple pairs of sunglasses.

Which of the following promotional objectives should you recommend to Adam?

Select an option from the choices below and click Submit.

Reinforce the brand and build a relationship that will lead to the purchaser becoming a loyal customer.

Provide information to assist customers in the search stage of the consumer buying process.

Differentiate the product from its competitors by emphasizing its value-added benefits.