Question
Although all elements of the 4 Ps are important to marketing strategists, when consumers make purchase decisions that don't rely as much on price and
Although all elements of the 4 Ps are important to marketing strategists, when consumers make purchase decisions that don't rely as much on price and product quality, what "product classification" would the marketer assume is appropriate in this situation?
Group of answer choices
Unsought product
Staple product
Emergency product
Impulse product
Shopping product
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
