Although Company A and Company B have similar returns on equity, what is the primary driver for each company having a higher return than the industry? Company A is more efficient at using its assets to generate sales, while Company B uses a significantly higher amount of debt to purchase assets. Company A is more efficient at using its operations to generate profits, while Company B is more efficient than the industry at using its assets to generate sales. Company A and Company B are both more efficient at using their assets to generate sales as compared to the industry average. Company A uses a significantly higher amount of debt to purchase assets, while Company B has better operating efficiency