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Although Dell began selling PCs through retailers in 2 0 0 7 , the firm continues to rely heavily on direct sales to end users.

Although Dell began selling PCs through retailers in 2007, the firm continues to rely heavily on direct sales to end users. How did and does Dells marketing strategy differ from that of its major competitors such as HP and Lenovo?
Sales of personal computers grew rapidly in the 1980s and early 1990s but have leveled off in the 2000s. Is it possible for Dell to continue to grow in such a heavily saturated market?
Will Dell face significant problems of CEO succession when Michael Dell eventually leaves the firm?

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