Question
Although Harrods is a world-famous London shopping landmark, many are unaware, especially in Asia. In order to create awareness among Malaysians and Asians, the CEO
Although Harrods is a world-famous London shopping landmark, many are unaware, especially in Asia. In order to create awareness among Malaysians and Asians, the CEO wishes to produce a TV commercial to highlight this amazing luxury department store, located at the Brompton Road in Knightsbridge, London, with 330 departments covering 1.1 million square feet of retail space. Some of the brand values of this department store are - British, Luxury, Innovation, Sensation and Service. A few highlights are as follows:
- There are 28 luxury restaurants (from high-tea to pub food and haute cuisine)
- A personal-shopping assistance called "By Appointment"
- Private events planning and catering; Luxury face make-up services
- Branded shops.
To achieve an ad recall and make it stand out from the clutter, you are asked to design a TV commercial promoting this British luxury department store and covering the above brand values and highlights by using at least FOUR (4) British celebrities, such as Daniel Craig (James Bond), Daniel Radcliffe (Harry Potter), Benedict Cumberbatch (Dr. Strange), Tom Hiddleston (Loki), Henry Cavill (Superman), Rowan Atkinson (Mr. Bean), David Beckham (football player), Gordon Ramsay (chef of Hell's Kitchen), Adele (singer), One Direction (singers) and so on.
In your answer, you must suggest a storyline for the ad, with an appeal and a slogan; and include the storyboards for your suggested TV advertisement. Highlights the specialist of Harrods.
Word Limit: 1000 Words (with Storyboard)
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