Although many small companies have a number of reasons fro not using strategic management practices, strategic management is being used successfully by a growing number of them. The following questions ask you to discuss the important issues for small businesses and entrepreneurial ventures under the headings of strategy formulation, strategy implementation, and evaluation and control.

If the owner/manager of a small company asked you for some advice concerning the introduction of strategic planning, what would you tell her?

The answer needs to be specific to a small company. Reference please.