Although people usually procrastinate by postponing the completion of unpleasant tasks, there are also situations in which people procrastinate the enjoyment of something enjoyable, such as drinking a special bottle of wine or finishing a box of gourmet chocolates. For some reason, no occasion ever seems special enough to finish it off, and the activity is continuously postponed. Suppose that you are a seller of luxury goods that have this problem (such as fine wines). How do you get your customers to quit delaying consumption