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Although the same physical product is provided to each customer group, sizable differences exist in selling prices and variable marketing costs: (Click the icon to
Although the same physical product is provided to each customer group, sizable differences exist in selling prices and variable marketing costs: (Click the icon to view the price and cost information.) The fixed costs of Data 1235.0 are $13,500,000. The planned sales mix in units is 60% new customers and 40% upgrade customers. Read the requirements. Requirement 1. What is the Data 1-2-3 5.0 breakeven point in units, assuming that the planned 60%/40% sales mix is attained? Begin by determining the sales mix. For every bundle, units are sold to new customers, and units are sold to customer who bought upgrades. Determine the formula used to calculate the breakeven point when there is more than one product sold, then enter the amounts in the formula to calculate the breakeven point in bundles. FixedcostsContributionmarginperbundle=Breakevenpointinbundles]= Requirements 1. What is the Data 1-2-3 5.0 breakeven point in units, assuming that the planned 60%/40% sales mix is attained? 2. If the sales mix is attained, what is the operating income when 220,000 total units are sold? 3. Show how the breakeven point in units changes with the following customer mixes: a. New 50% and upgrade 50% b. New 80% and upgrade 20% c. Comment on the results. Although the same physical product is provided to each customer group, sizable differences exist in selling prices and variable marketing costs: (Click the icon to view the price and cost information.) The fixed costs of Data 1235.0 are $13,500,000. The planned sales mix in units is 60% new customers and 40% upgrade customers. Read the requirements. Requirement 1. What is the Data 1-2-3 5.0 breakeven point in units, assuming that the planned 60%/40% sales mix is attained? Begin by determining the sales mix. For every bundle, units are sold to new customers, and units are sold to customer who bought upgrades. Determine the formula used to calculate the breakeven point when there is more than one product sold, then enter the amounts in the formula to calculate the breakeven point in bundles. FixedcostsContributionmarginperbundle=Breakevenpointinbundles]= Requirements 1. What is the Data 1-2-3 5.0 breakeven point in units, assuming that the planned 60%/40% sales mix is attained? 2. If the sales mix is attained, what is the operating income when 220,000 total units are sold? 3. Show how the breakeven point in units changes with the following customer mixes: a. New 50% and upgrade 50% b. New 80% and upgrade 20% c. Comment on the results
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