Although they are oppositional approaches to power, their combination, smart power, has its place in academic debate and policy making. Overall, it appears that soft power strategies are more effective in the contemporary international system than hard power strategies. The demise of hard power is caused by changes in the world order, whereas the strength of soft power is based on its endurance and sustainability. As soft power has weaknesses, too, it is worth considering the strength of smart power strategies.

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