Although Zappos has around 900,000 unique products in its warehouse, company executives think there is room for more. Zappos launches a campaign through its Facebook page asking for customers to vote on the next shoe for Zappos.com to carry. Zappos is utilizing ______ for this promotion.

a.search engine optimization

b.e-mail marketing

c.outbound marketing

d.crowdsourcing

If Zappos wanted to utilize data mining, they might:

a.post an article on the future of footwear fashion on their Facebook page.

b.email customers suggested products based on previous purchases.

c.send a 30% off coupon code to customers.

d.survey customers on their style preferences.

Customer service employees at Zappos work around the clock to provide the best possible service to their customers. If Zappos wanted to measure customer satisfaction scores, they would conduct:

a.crowdfunding.

b.a sentiment analysis.

c.content marketing campaigns.

d.quantitative social media measurement.

In building their social media plan, Zappos has determined that the company will use social media to highlight the company's products, and not to promote the company's culture. This illustrates which step of building a social media plan?

a.Step 1: Listen to determine opportunities.

b.Step 2: Establish social media objectives.

c.Step 3: Segment and target the social customer.

d.Step 4: Select social media tools.