AM_ INNOVA X arning.richfield.ac.za/HET/mod/quiz/attempt.php?attempt=2552130&cmid =136783 D Search Modules - Resources Bursaries and Graduate Program Question One (50 marks) Questions 1.1 to 1.4 are based on the scenario below: Rockbay was founded in 1991 as a local traditional business specialising in the design and manufacture of exclusive tableware (sets of plates, bowls, cups, etc.), which is sold directly to the hotel and restaurant industry and also to individual consumers. Rockbay has stuck to its traditional processes and from the beginning, the company created a reputation for manufacturing tableware of the highest quality which it originally sold to wealthy individuals. For many years, Rockbay tableware was used at dinner tables in sophisticated private houses and hotels and the brand name became associated with an elegant lifestyle. However, new players have entered the market and Rockbay is struggling to protect its share capital, as well as its brand popularity in today's cutthroat competition where the market has become increasingly saturated