Amazon:

$1)$ What drove Amazon$$s early success? $($think competitive advantages and innovation$)$

$2)$ What are the advantages and risks of opening your retail platform to third parties?

$3)$ What is the logic of Amazon Prime? Kindle Fire? Fire Phone? Amazon content development?

$4)$ What do you think Amazon will look like $10$ years from now?

$5)$ If you were a traditional retailer, how would you respond to the threat from Amazon?