Amazon case study withinStrategic Retail Management Textbook:

1. Amazon's dynamic pricing can be seen as an extreme case of high-low pricing policy. From this perspective, discuss the advantages and disadvantages of this pricing strategy.
2. Amazon intends to be a price leader in certain product groups. At the same time, it provides a marketplace for third-party sellers. Investigate how Amazon's price compares to those of its third-party sellers for some well-selling items. No matter whether Amazon is cheaper or not, conflicts may arise. Discuss these potential conflicts on the basis that Amazon is a retailer and a marketplace provider simultaneously.
3. Discuss the role of delivery fees in Amazon's pricing