Amazon & Entrepreneur Jeff Bezos

Amazon is one of the largest e$-$commerce companies in the world, founded in $1994$ by Jeff Bezos. Over the years, the company has grown rapidly, expanding its product offerings, market reach, and customer base. This business case aims to explore the key reasons Jeff Bezos launched Amazon, his entrepreneurial mindset and characteristics, as well as the opportunities and threats that the company faced during its early years.

Key Reasons Bezos Launched Amazon:

Jeff Bezos founded Amazon with the goal of creating an online bookstore that would offer customers a wide selection of books at competitive prices. Bezos believed that the internet would revolutionize the way people shop, and he wanted to be at the