AMAZON

Global Fortune 500 company (it cannot be a company you work for) that operates in the United States and in other nations around the world. Make sure it is one you are interested in and has plenty of good sources of information available.

1. Summarize the firm's history, the economic, social, and political forces that affect it most.
2. Present recent and current operating results (financial performance) data in a table. Evaluate the firm's current and recent operating results. Analyze the major economic forces that affect the firm by using relevant data in the form of tables and/or graphs. Discuss the key social and major political forces that affect the performance of the firm.
3. Present a brief SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).
4. Discuss the factors it will need to predict, plan for, and adjust to in the future.

Correctly identified a global Fortune 500 company & Correctly analyzed the firm's history.

• Correctly summarized the firm's historical operations and expansions.
• Correctly summarized the factors that affected the firm's operations

Correctly presented the firm's recent and current operating results (financial performance) data in a table.

• Correctly evaluated the firm's current operating results including relevant data.
• Correctly analyzed the major economic forces that affect the firm supported with data in the form of tables and/or graphs.
• Correctly discussed key social forces that affect the performance of the firm.
• Correctly discussed major political forces that affect the operation of the firm

Correctly presented a brief SWOT analysis for the firm.

• Correctly examined the factors the firm needs to predict for the future.
• Correctly examined the factors the firm will need to plan for the future.
• Correctly examined factors that the firm will need to change (adjust) in the future.