Amazon $-$ How do you compete with 'The Everything Store'? You can find this Case in your required text on page $493.$

Carefully read the Case. Your task is to analyse key management issues, propose viable recommendations to address the management issues you identified and outline a simple step$-$by$-$step plan to implement your recommendations.

Executive summary $(200$ words, not counted in the $1500-$word count$)$

Provide a succinct overview of the Case and its key management issues.

Summarise the key findings and recommendations.

Highlight the potential benefits and impact of your recommendations.