Amazon is a machine that can simultaneously observe, compare and analyze more than 300 million people worldwide. The company is not just a marketplace, market supervisor and provider of more and more services and consumer items - it also controls all the data streams in this market and uses them to its own benefIT A conversation with Alexa, watching a streaming offer on Amazon-Prime, ordering vegetables via Amazon-Fresh - all this put together creates a whole library of information about every customer. The group collects everything - it just won't reveal what conclusions it draws from it. What would be possible if data from other, new business areas were added? In the USA, Amazon is also active in the health and insurance sectors, and police officers are using its facial recognition software to search for wanted persons. Your assignment: 1. How Amazon is transforming the market? 2. How Amazon gathers and uses information from customers? 3. How can Amazon tell whether someone is pregnant even before she know it herself? 4. Why Amazon is "like the enemy on the horizon creeping towards us"? 5. What are the dangers of big data in the age of "surveillance capitalism"? 6. How Amazon is using its "data power" against other online merchants? 7. What is the "Amazon-ization" of the world? 8. Why is better education important to live alongside data machines like Amazon? 9. Why sharing information is important for markets? 10. How is the Police Department in Oregon (USA) saving a lot of time and money thanks to Amazon?