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AMAZON is a U.S. based but has potential to enter a foreign market Answer these questions: Which market entry strategy would be a good option
AMAZON is a U.S. based but has potential to enter a foreign market Answer these questions:
- Which market entry strategy would be a good option for this company/organization considering what product/service it markets and its current business approaches and strategy (in other words, look at 'How to Enter the Market').
- Which concept is this company/organization employing OR which concept should it employ?
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
