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Amazon originally started as an online bookseller, but over time, developed into selling millions of products and provides a platform for other firms to sell
Amazon originally started as an online bookseller, but over time, developed into selling millions of products and provides a platform for other firms to sell their goods. Is this an example of economies of scope? Explain.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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