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Amazon vs. Etsy Amazon recently launched Handmade, a new marketplace for handmade goods to counter Etsy which also provides similar products. Both e-commerce sites present

Amazon vs. Etsy Amazon recently launched Handmade, a new marketplace for handmade goods to counter Etsy which also provides similar products. Both e-commerce sites present unique strengths and weaknesses, opportunities and threats.discuss the opportunities and threats of each company. How are they different and similar and what trends or factors drove Amazon to launch Handmade.

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