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Amazon.com, 2021 What drove Amazon's early success? Why chooses books? What was book retailing like at the time? What did Amazon's bookselling model do for

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Amazon.com, 2021 What drove Amazon's early success? Why chooses books? What was book retailing like at the time? What did Amazon's bookselling model do for the customer? What did Amazon's bookselling model do for its cost to serve? What did Amazon move into so many categories so quickly? What was digital retailing most suited for? What mistakes did Amazon make? What did Amazon move into warehousing so early? What are the advantages and risks of opening your retail platform to third parties? What benefits does Amazon get

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