AMB340 Pitch

Weighting: 30%

Maximum four minute oral presentation

Your task is to identify a real service organisation that has a problem with one of the 7Ps or how they are evaluated, and then pitch a solution to that problem to the organisation's board (i.e., your tutor and classmates). You will have a maximum of four minutes to (1) succinctly identify the organisation's problem, (2) convince the board that you have a potential solution to this problem, and (3) justify why your solution is optimal in relation to services marketing theory.

Presentations will be conducted in the following weeks on the following topics (based on the lecture topic from the week prior):

Week 8People (based on Week 6)

The problem you identify and solve in your pitch must be relevant to the week in which you are allocated to present.

You will be asked to nominate a week to present. You should either choose a week that matches the topic you want to discuss (i.e., if you know an organisation that has a problem with physical evidence, you should nominate to present in Week 6), or choose a week you would like to present and then identify an appropriate organisation to investigate. A maximum of five students per week can present.

You may only use one visual aid (e.g., one static slide, a poster, a mock-up of a servicescape, etc.) during your presentation. You will have 60 seconds to set up this visual aid (not included in the four minutes for your pitch). Please ensure that it can be accessed easily and that you could complete the pitch without it if necessary.

You are expected to choose a different service organisation to the one your group is auditing in later assessment. However, the pitch will give you an opportunity to practice your analytic skills and receive feedback on your ability to justify your decisions.

Checklist

Please bring a copy of the marking criteria (complete with your name and student number filled in) ready for your tutor to mark.

Ensure that you only have one visual aid for your presentation. Visual aids are not compulsory and may not necessarily result in a better grade.

You will only be allowed four minutes to complete the pitch. Your tutor (or allocated classmate) will end the pitch at this time, regardless of whether you have finished. This reflects real-world time constraints and challenges.

Ensure that you support your pitch with services marketing theory (including verbal references).

If you are unable to pitch during your allocated tutorial, you will be required to apply to the Unit Coordinator directly for a formal extension with appropriate documentary evidence. The Unit Coordinator will consider your request and allocate you an alternate time to present if appropriate.