Question
Amber Lynn is the owner of Fresh Veg company in Vancouver which makes healthy vegetable drinks. She started selling her healthy drinks in farm markets
Amber Lynn is the owner of Fresh Veg company in Vancouver which makes healthy vegetable drinks. She started selling her healthy drinks in farm markets across the BC Lower Mainland and today she supplies many supermarkets across the region. Five years ago Amber invested in technology but she thinks its not helping her very well. She decides to hire you to advise her. You are a business expert and a knowledge worker and you have studied Busi 237. Amber tells you that one of the biggest problems is not knowing how much of her companys products are being sold to each location at any one time. You recommend she upgrade her technology to be able to receive up-to-date information on daily sales and you explain to her what she needs. Amber also tells you that her sales people have complained that the production department is not keeping them updated on new product details so they can have that available when they are visiting customers. Lastly, Amber is concerned about a new healthy drink company that just opened in Richmond and she is worried about losing her customer base. Using the terms and concepts from your textbook, discuss the issues in this question and explain what you will say to Amber.
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