Amelia

I've summarized the companies, but since you're the expert in blue ocean strategies, can we talk about that first? After all, Jesse said we need to find an investment that's going into a blue ocean.

How do we know if a firm is pursuing a blue ocean strategy?

All of their decisions aim to lower costs below their competitors' costs.

The firm works to increase their differentiation to a specific group of customers while maintaining low costs.

Some of their decisions lower costs while simultaneously adding value.