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America Drank Less Wine for First Time in 25 Years Americans bought less wine last year, the first such drop in a quarter of a
America Drank Less Wine for First Time in 25 Years
Americans bought less wine last year, the first such drop in a quarter of a century, as millennials opt for alternatives like hard seltzers, cocktails and nonalcoholic beer. The volume of wine purchased in the U.S. declined 0.9% in 2019, the first time it has fallen since 1994
Question: What would you recommend to wine makers and sellers to effectively respond to this trend?
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