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American Airlines A. Defining the industry (see Besanko's Chapter 5) B. Analyzing the structure of the industry (Besanko's Chapter 5) C. Explaining your firm's corporate

American Airlines A. Defining the industry (see Besanko's Chapter 5) B. Analyzing the structure of the industry (Besanko's Chapter 5) C. Explaining your firm's corporate culture (Chapter 12) 1. Where major decisions are made 2. Who generates new ideas 3. Coordination and communication issues, if any

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