American coffeehouse Starbucks launched its first South African store back in $2016.$ Prior to that, Richard was given the task of leading a team that would find out more about the South Africa market and opportunities that existed in the coffee shop sector.

What role did Richard and his team play in preparing Starbucks for South Africa?

a$.$

brand extension

b$.$

market research

c$.$

globalisation

d$.$

exporting