AMERICAN COLLEGE APPENDIX 2 - Marketing Campaign Launch Brief Campaign name Start date Marketing campaign idea Who will this campaign benefit the most? Resources and budget What kind of resources might you need to complete the campaign? People: Tools: Time: Budget: Refer to Quarterly Marketing Budget provided. Goal and measurement What results will this campaign produce? The goal of our campaign is to influence {specific metric}. How will you measure success? speaking point Name of document: Assessment Task 3 Simulated Practical Observation Version 1 Page 23 of 46 Name of the RTO: American College RTO No: # 31897 CRICOS#03149K Document uncontrolled when printed Universal Training Solutions All rights reserved. No part of this work may be produced, published, communicated to the public or adapted without permission