American Express Corporation

Your strategic plan must be future-oriented and must

Describe the company(American Express Corp), the companys history and its 4Ps (Product, Price, Place, and Promotion).

Examine the companys mission statement and assess its impact on the organizations activities?

Explain the current situation of the organization in the market (industry, market, and general environment analysis).

Add your SWOT analysis (strengths, weaknesses, opportunities, and threats) of your chosen company here. Evaluate areas that offer opportunities for

Choose three or four areas from your SWOT analysis and assess why the areas you have chosen are essential to your strategic plan

Summarize the results of your Environmental Scan and Porters 5 Forces.

Evaluate the degree to which they aid in conceptualizing the companys competitive position in its marketplace.

Assess the companys international performance in light of Cultural Barriers, Monetary Exchange Rates, and Political Instability.

Assess the financial performance and condition of the

Operational budget: Research and assess the companys operational budget.

Assess the performance in terms of key performance indicators.

In your analysis, be sure to include profitability ratios relevant to your analysis.

Debt to Equity ratio

Debt to Assets ratio

Based on the data, evaluate the overall current financial condition of the company.

Support your analysis by referring to the company data

Create a three-year end trend analysis

Assess how your Operational Budget analysis affects your three-year strategic plan.

Recommend an organizational structure in terms of the organizational design as defined in Abraham (2012) section 2.6.

Assess the impact of the strategic plan on the organizational culture.

Strategic Goals: Create measurable core strategic goals for each of the three to four areas addressed from the SWOT analysis, addressing any contingencies associated with the strategies you are recommending and prioritizing them according to ease of achievement and time to completion.

Recommend marketing positions and opportunities for growth in your strategic plan

Add specific language to the strategic plan that addresses the companys Corporate Social Responsibility

Explain your plan to measure the success of your strategic