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ames Murphy owns a small number of upscale of candy and gift shops in a three-province area. The products are very expensive and appeal only

ames Murphy owns a small number of upscale of candy and gift shops in a three-province area. The products are very expensive and appeal only to a particular type of consumer. James is interested in expanding to other areas of the country but he is not familiar with the demographics and spending patterns of the cities in the other provinces. He needs geo-demography data, allowing him to identify which locations have a large number of the desired customer segments that will likely be good customers for his unique shops. Which data should James select?

1)

Arbitron Candy/Gift Ratings Index.

2)

Stats Canada census data.

3)

Passport GMID Euromonitor.

4)

NAICS Business Directories.

5)

The Daily market reports from Stats Canada.

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