Question
Among others factors, marketing is key for Successful entrepreneurship. (a) What do you understand by the term marketing? (b) Why is marketing important to an
Among others factors, marketing is key for Successful entrepreneurship.
(a) What do you understand by the term "marketing"?
(b) Why is marketing important to an entrepreneur?
(c) The Marketer requires "Marketing Mix" that are combined by an entrepreneur in satisfying a customer. Discuss the Marketing mix.
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
