Question
Kartrina intends to purchase snack food to fulfill his/her esteem need. Describe the factors that will influence her behavior in each step of making purchase
Kartrina intends to purchase snack food to fulfill his/her esteem need. Describe the factors that will influence her behavior in each step of making purchase decision.
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Retail Management A Strategic Approach
Authors: Barry R. Berman, Joel R. Evans
12th edition
132720825, 978-0132720823
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