What are the pros and cons of Sherwin-Williams using dual marketing?

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 01:54 AM

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What are the pros and cons of Sherwin-Williams using dual marketing?

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Pros Increased size of target markets new customers Increased sales volume and profits Addition...View the full answer

Retail Management A Strategic Approach

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