Among the three types of advertising$-$related problems that are generally identified in a problem statement, what type of problem is described in the example below?

For its new advertising campaign, Wrangler Jeans plans to revamp its brand image and reposition itself in consumers$$ minds. The brand team is considering $$classic$,$confident$,$ and $$honest$$ as potential candidates for the brand$$s new image. Research is called for in order to determine which of the three images appeals to the target consumers the most.

Group of answer choices

Problems and opportunities

Knowledge and understanding

Specifications of informational needs

Justification of research

Selection of alternatives