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Amongst subway, Which Wich, and Jersey Mikes., list the brand touchpoints. Evaluate which are the most important to you and why.How are they positioned? Which

Amongst subway, Which Wich, and Jersey Mikes., list the brand touchpoints. Evaluate which are the most important to you and why.How are they positioned? Which is the best in your view? Does that brand

s positioning provide any emotional or self

-

expressive benefits? How would you evaluate each brand

s positioning strategy? Hypothesize proof points and strategic imperatives for each brand.

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