An a priori reason to conduct data analytics would be: same facts as part but further evidence indicates causation thousands of rejected loan applications may reveal low credit scores as the main reason for rejected credit card applications experience seems to indicate that certain phrasing of a loan's applications purpose leads to the rejection of the loan proposal O after data is entered into a statistical software package, the numbers reveal a correlation between a loan purpose, noted on thousands of loan applications, and the decision to reject a loan