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An accountant firm has an excellent reputation among students and employers. How would you value this? The firm may have relatively little in the form

An accountant firm has an excellent reputation among students and employers. How would you value this? The firm may have relatively little in the form of assets that you can touch perhaps a building, desks and chairs. If you simply drew up a statement of financial position showing the cost of assets owned then the business would not seem to be worth much yet it's income earning potential might be high . This is true of many service organization where the people are among the most valuable assets

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