Read the case McDonald's Corporation. Discuss the following four (4) questions: How are customer tastes changing in the fast-food industry? What impact do these changes
Read the case McDonald's Corporation. Discuss the following four (4) questions:
- How are customer tastes changing in the fast-food industry? What impact do these changes have on McDonald's?
- What are McDonald's strengths and weaknesses and what conclusions do you draw about its future?
- Should McDonald's develop a separate strategy for the heavy user segment of the fast food industry?
- What should Jack Greenberg do to grow sales, profits, and market share at McDonald's?
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1 How are customer tastes changing in the fastfood industry What impact do these changes have on McDonalds Customer tastes in the fastfood industry are shifting towards healthier more sustainable and ... View full answer
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Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
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