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An advantage of coupons as a sales promotional tool is that . . . A. it makes it possible to give a discount to a

An advantage of coupons as a sales promotional tool is that . . .

A.

it makes it possible to give a discount to a price-sensitive consumer while still selling the product at full price to other consumers.

B.

a coupon-redeeming consumer is often a competitive brand user, so the coupon can induce brand switching.

C.

in-package coupons can induce repeat purchases.

D.

all of these are advantages of coupons as a sales promotional tool.

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