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An advantage of coupons as a sales promotional tool is that . . . A. it makes it possible to give a discount to a
An advantage of coupons as a sales promotional tool is that . . .
A. | it makes it possible to give a discount to a price-sensitive consumer while still selling the product at full price to other consumers. | |
B. | a coupon-redeeming consumer is often a competitive brand user, so the coupon can induce brand switching. | |
C. | in-package coupons can induce repeat purchases. | |
D. | all of these are advantages of coupons as a sales promotional tool. |
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