Question
An advertising agency buys local radio and TV slots for its clients and wants to maximize the total audience exposure for all clients. Its client
An advertising agency buys local radio and TV slots for its clients and wants to maximize the total audience exposure for all clients. Its client has a maximum budget of $1 million per month. Each radio slot reaches 1000 customers and each TV slot reaches 3000 different customers. Radio slots cost $400, provided at least 100 slots are taken in any month, and TV slots cost $20000 with no restrictions on the number of slots. Each radio slot requires 20 hours and each TV slot requires 50 hours of the agency's executive time out of a total of 4000 hours available each month.
1. Formulate the above problem as a LP problem.
2. Can the above problem be solved graphically? Why or why not?
3. Use QM to solve the above LP problem.
4. Use QM to discuss the existence of multiple optimal solutions.
just i want the answer for part 1 and part 2 ..
i dont know how to define the constrains, moreover this is a practice example to know how to solve LP problems in future for exams
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started