Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

An advertising company wishes to plan an advertising campaign in two different media: television and radio. The purpose of the advertising program is to reach

An advertising company wishes to plan an advertising campaign in two different media: television and radio. The purpose of the advertising program is to reach as many of the potential customers as possible. Results of a market study are given below:

TV

Radio

Cost of an advertising unit

$125,000

$30,000

Number of potential customers

reached per unit

1.3M

500,000

Number of women customers

reached per unit

700,000

200,000


The company has an advertising budget of $800,000 and has the following goals to achieve in order of importance:

1. At least two million exposures should take place among women.

2. Advertising on television to be limited to $500,000.

3. Achieve a total exposure of three million potential customers.

4. The number of advertising units on radio should be between 5 and 10.

Formulate the advertising problem as a goal program and solve graphically.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

therefore it ... blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Business Statistics A Decision Making Approach

Authors: David F. Groebner, Patrick W. Shannon, Phillip C. Fry

9th Edition

013302184X, 978-0133021844

More Books

Students also viewed these General Management questions