The Marc Michael Advertising Company has prepared two different television commercials for Taylor's women's jeans. One commercial is humorous and the other is serious. A test screening involves a standard scale with higher scores indicating more favourable responses. The results are listed here. Based on the results, does one commercial seem to be better? Is the issue of correlation relevant to this situation?

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Consumer lumorous commercial Serious commercial A B CD E FG H 26 33 19 18 29 27 23 24 21 30 14 14 24 22 21 19