An advertising company wishes to plan an advertising campaign in two different media: television and radio. The purpose of the advertising program is to reach as many of the potential customers as possible. Results of a market study are given below:

	TV	Radio
Cost of an advertising unit	$125,000	$30,000
Number of potential customers reached per unit	1.3M	500,000
Number of women customers reached per unit	700,000	200,000

The company has an advertising budget of $800,000 and has the following goals to achieve in order of importance:

1. At least two million exposures should take place among women.

2. Advertising on television to be limited to $500,000.

3. Achieve a total exposure of three million potential customers.

4. The number of advertising units on radio should be between 5 and 10.

Answer:

1. Using your choice of linear programming software, solve as a preemptive goal program and report results.