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An advertising race among oligopolists may be rational if it a. encourages new entrants. b. raises entry barriers. c. increases cost per unit of sales.
An advertising race among oligopolists may be rational if it a. encourages new entrants. b. raises entry barriers. c. increases cost per unit of sales. d. is defense advertising
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Organizational Behavior Managing People and Organizations
Authors: Ricky W. Griffin, Gregory Moorhead
11th edition
978-1305258334, 1133626696, 9781285633183, 1305258339, 1285633180, 978-1133626695
