An air freshener product was introduced to the market three months ago. The marketing team has been monitoring the social media comments about the product and they have noticed a disturbing trend. One of the air freshener aromas is being compared to the scent of soiled baby diapers. What should the marketing team do? Continue to monitor the social media remarks and begin to strategize an alternative aroma option if the remarks continue. Refute each of the remarks on social media. Ignore the trend and focus on other marketing activities