An Alternative Marketing StrategyAn Alternative Marketing Strategy

You began this assignment in Unit $7$ by completing Part $1.$ Now in Unit $8,$ you will complete Part $2$ and submit both parts in one document for submission to the Dropbox in this unit.

The following Course Outcomes are assessed in this assignment:

MT$330-4$: Develop an alternative global marketing strategy for a product.

GEL$-1\mathrm{.}02$: Demonstrate college$-$level communication through the composition of original materials in Standard English.

Assignment

Introduction: You read and practiced with international marketing strategies. In this assignment, you will apply what you learned to a product scenario. You can choose your own product name and description as well as the lesser developed country.

Read the following scenario and address all the checklist items in an informative essay.

Scenario: The product has been test marketed in several Latin American countries for children as a protein beverage, but it is not formulated for baby nutrition, and it is priced lower than formula and baby food. Low$-$income mothers in the Latin American countries where it was test$-$marketed, used it instead of baby formula because of the cost. You will create an alternative marketing strategy and explain how it would be implemented for one of the Latin American countries using your chosen country$$s economic demographic.

Checklist:

Part $1$: $($To be completed in Unit $7$ and submitted in Unit $8$ with Part $2.)$

Develop a name and brief description of the product and specify the current Latin American country market.

Provide an overview of the global market for baby nutrition products in the last five years.

Provide a prognosis for the market in the next five years.

Summarize the ethical and social responsibility concerns related to marketing baby nutrition products in country lower$-$income groups.

Report the current marketing problems of this children$$s protein beverage.

Part $2$: $($To be completed in Unit $8)$

Create an alternative marketing strategy for the product, including an explanation of the $(1)$ target market, $(2)$ marketing mix $($i$.$e$.,$ the $4$ P$$s$),$ and $(3)$ promotional activities.

Develop a plan for implementing the alternative marketing strategy you propose within a year.g Part $1.$ Now in Unit $8,$ you will complete Part $2$ and submit both parts in one document for submission to the Dropbox in this unit.

The following Course Outcomes are assessed in this assignment:

MT$330-4$: Develop an alternative global marketing strategy for a product.

GEL$-1\mathrm{.}02$: Demonstrate college$-$level communication through the composition of original materials in Standard English.

Assignment

Introduction: You read and practiced with international marketing strategies. In this assignment, you will apply what you learned to a product scenario. You can choose your own product name and description as well as the lesser developed country.

Read the following scenario and address all the checklist items in an informative essay.

Scenario: The product has been test marketed in several Latin American countries for children as a protein beverage, but it is not formulated for baby nutrition, and it is priced lower than formula and baby food. Low$-$income mothers in the Latin American countries where it was test$-$marketed, used it instead of baby formula because of the cost. You will create an alternative marketing strategy and explain how it would be implemented for one of the Latin American countries using your chosen country$$s economic demographic.

Checklist:

Part $1$: $($To be completed in Unit $7$ and submitted in Unit $8$ with Part $2.)$

Develop a name and brief description of the product and specify the current Latin American country market.

Provide an overview of the global market for baby nutrition products in the last five years.

Provide a prognosis for the market in the next five years.

Summarize the ethical and social responsibility concerns related to marketing baby nutrition products in country lower$-$income groups.

Report the current marketing problems of this children$$s protein beverage.

Part $2$: $($To be completed in Unit $8)$

Create an alternative marketing strategy for the product, including an explanation of the $(1)$ target market, $(2)$ marketing mix $($i$.$e$.,$ the $4$ P$$s$),$ and $(3)$ promotional activities.

Develop a plan for implementing the alternative marketing strategy you propose within a year.